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Malissa Thorpe's avatar

I love the concept of the MOTs. That catches me out daily!

As a business coach helping people start their own businesses online, I see this show up all the time in their marketing. Messy thinking and messy communication almost always lead to messy messaging. Websites full of jargon. Offers that try to solve too many problems at once. Social posts that ramble instead of resonate.

And as you said here, if their ideas cannot travel clearly and quickly to the audience, they cannot create any impact. In business, that often means confused prospects, lost sales, and a lot of frustration.

The MOTs concept is such a powerful way to help clients pause, close some tabs, and strip their message down to what really matters. I tell them all the time, “If your audience cannot understand what you offer in one or two sentences, they will not buy it.”

Rossco Paddison's avatar

It’s wild how often I meet brilliant people whose thinking is exhausting not because they lack rigour, but because they’re not having any fun.

Perfectionism is often the mind’s way of compensating for a lack of play. If you’re not allowed to have fun with your ideas, you start trying to make them bulletproof instead. And ironically, that’s when communication gets bloated, hesitant, and hard to follow.

Auditing your communication is vital. But sometimes the breakthrough isn’t more discipline...it’s more delight.

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